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Wednesday, November 6, 2013

Yamaha to come up with a Honda Activa rival soon!

Our Sources confirm that the Indian subsidiary of the Yamaha Motors will unveil an all new scooter at the auto expo. This will be positioned above the Ray and will be of unisex style. Ray has been the first and the only scooter by Yamaha Motors aimed at the fairer sex.

We haven’t yet got any details on the official name but it can be safely assumed that the scooter will be pitted against Honda Activa which is the undisputed leader of this segment. The engine will ,most probably shared with the Ray.

This was revealed by none other than Asano Masaki, the chief executive and MD of Yamaha India. Asano ha stated that they are aiming for increased sales in the lucrative scooter segment and such a commuter scooter will play an active role in achieving this target.

70 percent of the sales in the scooter sales happens in the unisex segment but the fact that Honda sold more that 100,00 units of Activa every month reflects the potential of this industry.

The Society of Indian Automobile Manufacturers (SIAM) has reported that scooter sales has seen a 17% growth in the first two quarters of this year while motorcycle sales grew by 1%.

Lets wait and see how this scooter from Yamaha turns out!

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