GOSF follows the concept of Cyber Monday, which started in US in 2005. The first monday after Black Friday that follows Thanksgiving witnesses huge discounts on online shopping sites.
First GOSF in India was held on 12 December 2013 ie. 12-12-12. Last year’s event was such a grand success that many of the sites observed 120% increase in their sales and 50% increase in traffic. But, GOSF goes a notch higher this year with a 3 day festival from 11th to 13th December, 2013. Google has roped in around 233 retailers for the festival and customers can shop for countless items including clothes, accessories, travel packages, computer peripherals and much more.
Google has left no stone unturned in promoting the splendid festival. It has created a buzz on youtube via 20 seconds ad which exhibit people from different walks of life.
So, all those who missed out the festival last year, have another chance of bagging up huge discounts from online merchants.